When you have page with 963 likes, I thought that means that all of them see your posts. This is not the case. There are two things at work here: first, most people do not return to a page very often once they have "liked" it and second, Facebook uses a so-called Edgerank alogrithm to determine who see what in their timeline. For our 900 plus likes we get an average of 300 views of a post.
The Edgerank algorith considers three elements: affinity, weight and time decay, in determining who sees a post. I don't want to go into the details here, but if you are interested there is a nice explanation with infographic at Hubspot. And then there are different ways to boost your posts:
- You cannot do much about time decay - posts grow old.
- You can increase the weigthing of your posts by mixing up what you post: text, links, photos, video.
- You can try ways to trick the algorith into thinking that people have a greater affinity for your page that they might actually have. Here are a few ideas about posting pictures of cute kittens or kids.
Is it worth it? You certainly get the views, but I don't know if that translated into anything more. And if I want the new likes to keep seeing our posts I'd better keep up a steady cash infusion for promotion or start posting those cute pictures. Meet Haruki, the Econ hound: