Last week I wrote a blog about creativity, growth and development and where South Africa ranks in the Global Creativity Index. Since then I seem to be reading about creativity and the creative class everywhere. The Mail and Guardian has asked "Can creativity fix South Africa?", they mentioned the CGI and reported on an initiative called Culture Shift. The Future Cape Town blog asked "Why do we want to be a creative city?" and linked to an article at the Global Urbanist that argues that ranking creative cities is an exercise in futility. Oli Mould of the Globalisation and World Cities research network at Loughborough University states that:
The 'creative city' — the city of tolerance and cycle paths, gays and galleries — is qualitatively different from the creativity that Jacobs alludes to. The impulse to quantify the former is, unfortunately, usually to the detriment of the latter. In striving to climb to the top of the league tables, cities focus on how they can create the conditions that stimulate creativity quickly and cheaply (although it rarely ends up being either), missing or neglecting the role that individualised, neighbourhood creativity plays; and which is often already present in the city. 'Creativity' has been hijacked as a pseudonym for the promised land of economic prosperity, in effect reduced to marketing a city, creating a competitive city brand.
Though I agree that creative city branding may get to be too much, I do want to argue that there is a clear link between the nature of the local labour market and city growth and the creative class cannot be dismissed.
However, local policymakers' efforts to foster the creative class are often flawed. There are clear external benefits to having the creatives in your city, but will you be able to crowd them in with a flagship opera house or a bike sharing scheme? The relationship between creative places and agglomerations of technology, talent and tolerance probably runs both ways. But in a South African economy, competing on the world stage, it won't hurt to have good bistro's, or maybe some bike paths!